Say It Now, the adtech firm specializing in voice assistants, has announced the appointment of Lance Charlish, former Amazon Business Development lead, as a Board Advisor. With over 20 years of experience in leadership roles across public and private organizations, Lance brings valuable expertise to the company.

During his tenure at Amazon, Lance played a pivotal role in driving customer adoption of Alexa interactive advertising. He led business development and program management for Alexa Actionable Advertising, successfully expanding its reach. Lance also co-founded Circle Media in 2015, which collaborates with prominent brands like Disney, T-Mobile, SKY, and Netgear to provide screen time management and parental control solutions through its Circle White Label Platform.

As a Board Advisor, Lance, together with the Say It Now executive team, will support the company’s strategic expansion plans. Their focus will be on scaling advertiser adoption, particularly in North American markets. Lance will also offer guidance and insights on product development and services as Say It Now prepares for new rollouts in 2024.

Charlie Cadbury, CEO of Say It Now, expressed his confidence in Lance’s appointment, emphasizing his extensive leadership experience and sales expertise. Cadbury believes that Lance’s deep understanding of customer needs, coupled with his background at Amazon, will be instrumental in driving global platform adoption. Say It Now aims to maintain its position as a leader in Alexa-based actionable advertising across existing and emerging media markets in Europe and North America.

Lance Charlish shared his enthusiasm for working alongside the talented team at Say It Now. He believes the company is uniquely positioned to leverage the power of voice technology in creating universal, scalable, and valuable customer experiences. By incorporating conversational technology, Say It Now aims to simplify customers’ lives and deliver impactful marketing campaigns for global brands.

With Lance Charlish’s appointment, Say It Now reinforces its commitment to advancing actionable advertising and ambient computing technology, pushing the boundaries of what is possible in voice-based advertising and customer engagement.